Author: Jamie Chow

Laying the Groundwork for Multi-Venue Success Organizing events across different locations starts with a clear vision. Each venue should serve a unique purpose that supports the overall program. Before anything else, understanding why multiple spaces are needed shapes better decisions… Read more

Understanding the Purpose of a Run of Show A Run of Show (ROS) acts like a roadmap for an event. It lists every part, every moment, and every responsibility clearly. Without it, even a simple gathering can easily lose direction… Read more

Defining What an Attendee Persona Means An attendee persona is more than just a rough idea of who might show up. It is a carefully built profile based on real data, behavior patterns, goals, and needs. When event planners take… Read more

Setting a Strong Foundation for Your Event Content Building a year-round event content calendar starts with a clear understanding of the goals. Each event should fit naturally into a broader story that the audience can easily follow. Whether the focus… Read more

Interactive Art and Event Attendees Events are meant to be experienced, not just attended. And while informative booths, polished branding, and expert panels matter, what people remember most is how the event made them feel. This is where interactive art… Read more

Post-Event Feedback Shouldn’t Be an Afterthought Events are full of energy and planning, but what happens afterward can be just as meaningful. A well-crafted survey helps turn all that effort into something measurable. It captures thoughts while they’re still fresh… Read more

Follow-Up Strategy After an Event After the buzz of a live event settles, many leads begin to cool. Some forget what they signed up for, while others wait to see if you’ll reach out again. This is where a post-event… Read more

Creating Inclusive Spaces for Every Visitor Trade shows bring together a wide range of attendees with different backgrounds, preferences, and physical abilities. A well-designed booth does more than showcase products—it creates a welcoming environment for all. Ensuring accessibility isn’t just… Read more

Making Events More Interactive and Personal When people attend events—whether it’s a conference, festival, or product launch—they want more than just information. They want a memorable experience. Smart technology gives organizers a way to create that connection by tailoring the… Read more

Choosing the Right Event Management Software for Trade Exhibitions Trade exhibitions require careful planning and organization, and the right event management software can make a significant difference in how smoothly everything runs. From exhibitor registration and floor plan management to… Read more