Author: Jamie Chow

Organizing an event—from trade shows to conferences—requires handling countless details, and one of the biggest challenges is creating content. You need clear announcements, email campaigns, social media posts, speaker bios, and press releases. The volume is no joke. Thanks to… Read more

Building Trust and Transparency in Every Ticket Event organizers often struggle with fake tickets, scalping, and system overloads. Attendees worry about scams, double-bookings, and last-minute changes that aren’t communicated clearly. This is where blockchain finds its place. With its ability… Read more

Planning for Two Audiences at Once Bringing together people in a room and others behind a screen isn’t always easy. Hybrid events aim to do just that—reach more people, share the same message, and build the same energy whether someone… Read more

Making Lasting Impressions Through More Than Just Sight Exhibitions offer a rare moment where brands and audiences meet face to face. That connection can be powerful—but only if it feels real and memorable. In a space filled with lights, booths,… Read more

Shifting Priorities Around Event Giveaways Free stuff used to be enough. A tote bag, branded pen, or squishy stress ball could draw a smile or even a crowd. But expectations have changed. People no longer want just any item—they want… Read more

Understanding the Value of Weekly Timing Planning an event is more than just choosing a day. The week of the year plays a big role too. Knowing where a date falls in the calendar can help avoid conflicts, spot patterns,… Read more

Setting the Stage for Seamless Coordination Effective communication keeps event teams moving as one unit. When every second counts, having the right tools builds trust and flow. Even the best-laid plans can stumble if messages get delayed or lost. Real-time… Read more

Laying the Groundwork for Multi-Venue Success Organizing events across different locations starts with a clear vision. Each venue should serve a unique purpose that supports the overall program. Before anything else, understanding why multiple spaces are needed shapes better decisions… Read more

Understanding the Purpose of a Run of Show A Run of Show (ROS) acts like a roadmap for an event. It lists every part, every moment, and every responsibility clearly. Without it, even a simple gathering can easily lose direction… Read more

Defining What an Attendee Persona Means An attendee persona is more than just a rough idea of who might show up. It is a carefully built profile based on real data, behavior patterns, goals, and needs. When event planners take… Read more