Author: Jamie Chow

Shifting Priorities Around Event Giveaways Free stuff used to be enough. A tote bag, branded pen, or squishy stress ball could draw a smile or even a crowd. But expectations have changed. People no longer want just any item—they want… Read more

Understanding the Value of Weekly Timing Planning an event is more than just choosing a day. The week of the year plays a big role too. Knowing where a date falls in the calendar can help avoid conflicts, spot patterns,… Read more

Setting the Stage for Seamless Coordination Effective communication keeps event teams moving as one unit. When every second counts, having the right tools builds trust and flow. Even the best-laid plans can stumble if messages get delayed or lost. Real-time… Read more

Laying the Groundwork for Multi-Venue Success Organizing events across different locations starts with a clear vision. Each venue should serve a unique purpose that supports the overall program. Before anything else, understanding why multiple spaces are needed shapes better decisions… Read more

Understanding the Purpose of a Run of Show A Run of Show (ROS) acts like a roadmap for an event. It lists every part, every moment, and every responsibility clearly. Without it, even a simple gathering can easily lose direction… Read more

Defining What an Attendee Persona Means An attendee persona is more than just a rough idea of who might show up. It is a carefully built profile based on real data, behavior patterns, goals, and needs. When event planners take… Read more

Setting a Strong Foundation for Your Event Content Building a year-round event content calendar starts with a clear understanding of the goals. Each event should fit naturally into a broader story that the audience can easily follow. Whether the focus… Read more

Interactive Art and Event Attendees Events are meant to be experienced, not just attended. And while informative booths, polished branding, and expert panels matter, what people remember most is how the event made them feel. This is where interactive art… Read more

Post-Event Feedback Shouldn’t Be an Afterthought Events are full of energy and planning, but what happens afterward can be just as meaningful. A well-crafted survey helps turn all that effort into something measurable. It captures thoughts while they’re still fresh… Read more

Follow-Up Strategy After an Event After the buzz of a live event settles, many leads begin to cool. Some forget what they signed up for, while others wait to see if you’ll reach out again. This is where a post-event… Read more