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Category: Our Blog

Welcome to our Blog section, where we share expert insights, tips, and resources on event planning, time management, and optimizing your global events.

What Attendees Want From Event Swag Today

23 May 20255 May 2025 Jamie Chow
What Attendees Want From Event Swag Today

Shifting Priorities Around Event Giveaways Free stuff used to be enough. A tote bag, branded pen, or squishy stress ball could draw a smile or even a crowd. But expectations have changed. People no longer want just any item—they want… Read more

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Integrating Week Number Insights for Strategic Event Planning

20 May 20255 May 2025 Jamie Chow
Integrating Week Number Insights for Strategic Event Planning

Understanding the Value of Weekly Timing Planning an event is more than just choosing a day. The week of the year plays a big role too. Knowing where a date falls in the calendar can help avoid conflicts, spot patterns,… Read more

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Tools for Real-Time Communication With Event Teams

17 May 202528 April 2025 Jamie Chow
Tools for Real-Time Communication With Event Teams

Setting the Stage for Seamless Coordination Effective communication keeps event teams moving as one unit. When every second counts, having the right tools builds trust and flow. Even the best-laid plans can stumble if messages get delayed or lost. Real-time… Read more

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How to Coordinate Multi-Venue Events

15 May 202528 April 2025 Jamie Chow
How to Coordinate Multi-Venue Events

Laying the Groundwork for Multi-Venue Success Organizing events across different locations starts with a clear vision. Each venue should serve a unique purpose that supports the overall program. Before anything else, understanding why multiple spaces are needed shapes better decisions… Read more

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How to Create an Event Run of Show (ROS) That Keeps Everything on Track

12 May 20256 June 2025 Jamie Chow
How to Create an Event Run of Show (ROS) That Keeps Everything on Track

Understanding the Purpose of a Run of Show A Run of Show (ROS) acts like a roadmap for an event. It lists every part, every moment, and every responsibility clearly. Without it, even a simple gathering can easily lose direction… Read more

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Understanding Attendee Personas for Better Event Design

10 May 20256 June 2025 Jamie Chow
Understanding Attendee Personas for Better Event Design

Defining What an Attendee Persona Means An attendee persona is more than just a rough idea of who might show up. It is a carefully built profile based on real data, behavior patterns, goals, and needs. When event planners take… Read more

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How to Build a Year-Round Event Content Calendar

7 May 202528 April 2025 Jamie Chow
How to Build a Year-Round Event Content Calendar

Setting a Strong Foundation for Your Event Content Building a year-round event content calendar starts with a clear understanding of the goals. Each event should fit naturally into a broader story that the audience can easily follow. Whether the focus… Read more

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Integrating Interactive Art for Memorable Event Experiences

4 May 202521 April 2025 Jamie Chow
Integrating Interactive Art for Memorable Event Experiences

Interactive Art and Event Attendees Events are meant to be experienced, not just attended. And while informative booths, polished branding, and expert panels matter, what people remember most is how the event made them feel. This is where interactive art… Read more

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Conducting Post-Event Surveys That Actually Get Responses

2 May 202521 April 2025 Jamie Chow
Conducting Post-Event Surveys That Actually Get Responses

Post-Event Feedback Shouldn’t Be an Afterthought Events are full of energy and planning, but what happens afterward can be just as meaningful. A well-crafted survey helps turn all that effort into something measurable. It captures thoughts while they’re still fresh… Read more

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How to Build a Post-Event Nurture Funnel That Converts

29 April 202521 April 2025 Jamie Chow
How to Build a Post-Event Nurture Funnel That Converts

Follow-Up Strategy After an Event After the buzz of a live event settles, many leads begin to cool. Some forget what they signed up for, while others wait to see if you’ll reach out again. This is where a post-event… Read more

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