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Category: Our Blog

Welcome to our Blog section, where we share expert insights, tips, and resources on event planning, time management, and optimizing your global events.

Understanding Attendee Personas for Better Event Design

10 May 20256 June 2025 Jamie Chow
Understanding Attendee Personas for Better Event Design

Defining What an Attendee Persona Means An attendee persona is more than just a rough idea of who might show up. It is a carefully built profile based on real data, behavior patterns, goals, and needs. When event planners take… Read more

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How to Build a Year-Round Event Content Calendar

7 May 202528 April 2025 Jamie Chow
How to Build a Year-Round Event Content Calendar

Setting a Strong Foundation for Your Event Content Building a year-round event content calendar starts with a clear understanding of the goals. Each event should fit naturally into a broader story that the audience can easily follow. Whether the focus… Read more

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Integrating Interactive Art for Memorable Event Experiences

4 May 202521 April 2025 Jamie Chow
Integrating Interactive Art for Memorable Event Experiences

Interactive Art and Event Attendees Events are meant to be experienced, not just attended. And while informative booths, polished branding, and expert panels matter, what people remember most is how the event made them feel. This is where interactive art… Read more

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Conducting Post-Event Surveys That Actually Get Responses

2 May 202521 April 2025 Jamie Chow
Conducting Post-Event Surveys That Actually Get Responses

Post-Event Feedback Shouldn’t Be an Afterthought Events are full of energy and planning, but what happens afterward can be just as meaningful. A well-crafted survey helps turn all that effort into something measurable. It captures thoughts while they’re still fresh… Read more

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How to Build a Post-Event Nurture Funnel That Converts

29 April 202521 April 2025 Jamie Chow
How to Build a Post-Event Nurture Funnel That Converts

Follow-Up Strategy After an Event After the buzz of a live event settles, many leads begin to cool. Some forget what they signed up for, while others wait to see if you’ll reach out again. This is where a post-event… Read more

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Accessibility Compliance in Trade Show Booth Design

27 April 20256 June 2025 Jamie Chow
Accessibility Compliance in Trade Show Booth Design

Creating Inclusive Spaces for Every Visitor Trade shows bring together a wide range of attendees with different backgrounds, preferences, and physical abilities. A well-designed booth does more than showcase products—it creates a welcoming environment for all. Ensuring accessibility isn’t just… Read more

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Using Smart Technology to Improve Attendee Experience

24 April 20256 June 2025 Jamie Chow
Using Smart Technology to Improve Attendee Experience

Making Events More Interactive and Personal When people attend events—whether it’s a conference, festival, or product launch—they want more than just information. They want a memorable experience. Smart technology gives organizers a way to create that connection by tailoring the… Read more

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How to Select the Best Event Management Software for Trade Exhibitions

21 April 20257 March 2025 Jamie Chow
How to Select the Best Event Management Software for Trade Exhibitions

Choosing the Right Event Management Software for Trade Exhibitions Trade exhibitions require careful planning and organization, and the right event management software can make a significant difference in how smoothly everything runs. From exhibitor registration and floor plan management to… Read more

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Keeping Time for Effective Event Scheduling

18 April 202513 May 2025 Jamie Chow
Keeping Time for Effective Event Scheduling

Strategic Time Management for Flawless Event Scheduling Time management is the foundation of a well-executed event. Whether organizing a conference, a festival, or a corporate gathering, every moment counts. A well-structured schedule ensures that attendees remain engaged, speakers and performers… Read more

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Effective Sponsorship Strategies to Maximize Event Revenue

16 April 20256 March 2025 Jamie Chow
Effective Sponsorship Strategies to Maximize Event Revenue

Creating Strong Sponsorship Strategies Sponsorship is a crucial part of event success, providing financial support, brand visibility, and strategic partnerships. Whether organizing a corporate conference, festival, or industry trade show, securing the right sponsors can significantly boost revenue while enhancing… Read more

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